Fink - This Is The Thing
Fink - This Is The Thing
(Download Single/Promo CD) Ninja Tune ZENDLS198, 2007-08-13
01. This Is The Thing (Radio Edit)
02. Make It Good (Radio Edit)
03. This Is The Thing (Album Version)
04. Make It Good (Album Version)
05. This Is The Thing (Demo Version)
Press Release :
Following the break-out "Biscuits for Breakfast" LP, Ninja Tune's Fink is back a year later with a fresh collection of heart-pounding, road-tested songs. "Distance and Time" is an evolution for Fink - created from hundreds of shows worth of experience, travel, thought, and performance. The album has been produced by Andy Barlow (Lamb) and sees Fink accompanied by collaborators Guy Whittaker on bass and Tim Thornton on drums - a band who know exactly what they're doing.
The results of such intense roadwear are seen clearly on debut single "This is the Thing." A vocal performance of superb poise and heartache over a beautifully simple, falling country blues, as Fink takes aim at the heart of modern relationships: "The things that keep us apart, keep me alive. And the things that keep me alive, keep me alone..."
The sparse yet epic "Make it Good," with its paper-thin beats and almost a cappella introduction treats its subject matter of false optimism with carefully considered fragility. Hoping desperately to put a broken relationship back together, the song was inspired by "If You Stayed Over," Fink's self-penned guest appearance on label-mate Bonobo's "Days to Come" album.
"This is the Thing" is set to blow any lazy comparisons out of the water and establish Fink as one of the UK's pre-eminent singer-songwriters . This is a big, sophisticated yet raw, beautiful record, made from heart, soul, and many restless nights....
This Is The Thing is featured on the prime-time tv MasterCard ad
Press Release for "This is the Thing Video" :
"This Is The Thing," which currently graces the MasterCard TV ad campaign, is the break-out single from Fink's forthcoming "Distance and Time" LP. Over a beautifully simple, falling country blues, Fink delivers a vocal performance of superb poise and heart-ache as he takes aim at the very core of modern relationships: "The things that keep us apart, keep me alive. And the things that keep me alive, keep me alone."
First-time music video director, Keith McCarthy, who has previously created innovative filmed campaigns for the like of Sony Playstation and Viva!, shot the video at double-speed and in a single take. To bring the song's lyrics to life, McCarthy slowly dismantles the relationship Fink is singing about. As the camera revolves around the room, the photos, the decorations, the lamps, and even the walls disappear as the song progresses and the relationship crumbles. The video concludes with Fink's woman walking away – not from their flat, but from the giant, impersonal, colourless warehouse they eventually find themselves in.
With a strong concept and some ‘how did they do that?' magic, the video will demand repeated viewings. This is Fink's first ever music video and the perfect promo to accompany an incredibly accomplished song. "This Is The Thing" is set to blow any lazy comparisons out of the water and establish Fink as one of the UK's pre-eminent singer-songwriters.
CD Promo Artwork: